Energize your Brand.
Be More Than a Bill to Customers.
As a utility company, marketing pays off when customers know your brand beyond a monthly bill or occasional outage. Williams Randall Advertising can help you craft a brand narrative so customers become and stay engaged.
Need compelling creative?
How about a results-driven media campaign?
Are you in the market for a website partner?
We’ve Powered a lot of Creative Projects in the Utility Industry
Whatever’s on your agenda, our team is ready to learn about your goals and work together to blow them out of the water.
Check out some of our favorites below. Ready to chat? Reach out using the form below.
BLOOD HOUND UNDERGROUND
Giving a Media Strategy the “Williams Randall Touch” to Increase ROI
Blood Hound Underground is an underground utility locating company, and they came to us with a media strategy that just wasn’t working. They were paying $8 per click and running complicated campaigns that were segmented by service line and market. That’s all enough to make your head spin.
So, we helped them rethink their media strategy for more efficiency and to save on costs. After revamping their strategy, we lowered their cost per click to under $1 and, with smarter segmenting, condensed their campaigns from 150 to around 10. It’s safe to say the results are paying off big time.
MET GOALS FOR
Lower Cost
79%
(VS. PREVIOUS AGENCY) FOR THIS B2B UTILITY CLIENT.
Williams Randall took time to get know and understand our different customer segments so that we could more effectively communicate our message in a way that resonated and ultimately achieved our goals. They were dedicated to learning about our brand and our needs, but also brought an invaluable outside perspective and overall expertise to the work we accomplished together.
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— Brad Riley, Former Director, Marketing & Customer Programs at IPL
